You can do virtually anything better.
Imagine a virtual environment that supports an end to end agile process. Where you can define, design, implement, validate, optimize, and support your new embedded product. All of this without hardware. With an automated all-in-software path to product prototyping, simulation, test, measurement, and analysis in all phases of development. From product specification through to final system in the field. Then, imagine this virtual environment seamlessly extending further, interfacing with any hardware environment, connecting simulation with hardware, virtual with real.